Define Your Active: 
Decathlon Campaign

Feb.-May 2022
Branding, Print, Digital Design, Screen Direction, Cinematography

Define your active is a campaign, paired with decathlon, that encourages outdoor activities for the elderly, with a focus on the beneficial impact the outdoor has on their mental well-being.

The objective of the campaign is to redefine the concept of activity. Being active for the elderly does not have to be excessively energetic, powerful or dynamic; activeness can be redefined as a walk outside, social activities, an active mind…To convey this meaning the campaign carries a warm, calm and approachable feeling, that is inclusive to forms of activeness that are accessible to the elderly. 

Define Your Active Campaign Billboards 

Define Your Active Video Campaign

Define Your Active Event Invite